There's also the likes of Google Play and Alphabet, while is expected to join the party by launching a new $10 per month service separate from its Prime Music offering. Jay Z’s Tidal has employed a similar approach, utilising exclusive content as a way to convert users of rival platforms and reel in new ones. Spotify’s closest rival Apple Music (15 million paying subscribers), has tried to tempt its competitors' customers away with several high-profile exclusives, most recently from Katy Perry and Britney Speaers.
#Deezer from cricket free
Factor in the popularity of online radio station Pandora - currently servicing over 80 million free monthly listeners – and the nature of the task facing Deezer becomes clearer still.
The US streaming market is heavily crowded with a whole host of platforms, such as Apple Music, Tidal and Google Play, all vying for new customers. Then there’s the rest of the competition. Compare that to market leader Spotify, which boasts more than 30 million paying subscribers – not to mention 70 million free users – and was launched one year after Deezer, and its challenge quickly becomes apparent. And while the company appears intent on increasing its US reach, it's going to have to overcome some pretty stiff competition in order to significantly grow its market share.Īt present, Deezer has around six million paying subscribers across the globe. Now it is making its service available to all consumers for $10 per month after an 30-day free trial. French streaming platform Deezer is widening its US reach this week with a nationwide lauch, but what hope does it really have of making a dent on an already highly competitive market place?ĭeezer had previously only been available to AT&T’s Cricket Wireless customers in the US, or to those using Sonos and Bose speaker systems.
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